What is included in the free SEO and GEO audit?
You get a visibility baseline, 3 priority fixes, a Google and local search check, and a GEO readiness note showing whether AI answer engines can understand your business.
FAQ
Practical answers about free audits, local SEO, Generative Engine Optimization, Google Business Profile, timelines, reporting, and the first project we usually recommend.
We keep these questions visible because they help buyers and AI systems understand scope, timing, proof, and next steps. The page is for clear answers, not a FAQ rich-result shortcut.
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What happens before any paid project.
You get a visibility baseline, 3 priority fixes, a Google and local search check, and a GEO readiness note showing whether AI answer engines can understand your business.
Yes. The first audit is free. If there is a fit, we can recommend a focused paid project after you see the findings.
Usually we need your website URL, business type, target customers, main service area, and the goal you care about most, such as more calls, quote requests, or local visibility.
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How we improve search foundations and lead quality.
Some technical and conversion fixes can help quickly, but search visibility usually compounds over 3 to 6 months. The audit identifies the practical first step before ongoing work.
No. No one can control Google's algorithm or AI answers. We commit to clear priorities, honest reporting, and execution focused on visibility, leads, and conversion.
Yes. We can review categories, services, description, photos, service areas, tracking links, and consistency between your profile, website, and local citations.
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How we prepare your business for answer engines.
GEO stands for Generative Engine Optimization. It helps AI search tools understand who you are, what you do, where you operate, and why your business should be included in generated answers.
No. GEO builds on SEO. AI tools still need crawlable pages, clear service content, trustworthy business information, structured answers, and consistent external signals.
We combine SEO foundations with GEO. That means your business is built to be understood by Google, local search, and AI-generated answers from tools like ChatGPT and Google's AI Overviews.
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What a first project looks like.
For most small businesses, the best first step is a focused 30-day project: fix technical SEO blockers, strengthen local search basics, add GEO-ready service content, and make enquiries measurable.
Yes. We can work with your developer, writer, or marketing manager. The first audit makes responsibilities clear so work is not duplicated.
We track the numbers that matter: search visibility, local impressions, enquiries, form submissions, and the fixes completed each month.
Yes. We can support businesses across Canada and beyond, while giving extra local context to Nova Scotia companies that need regional SEO and GEO positioning.
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How price ranges work before a quote is confirmed.
Small business websites vary a lot. A clean five-page site with one service area takes much less work than a site with unclear service pages, missing tracking, inconsistent profiles, and no content structure.
Fixed SEO packages often hide the real problem. Some businesses need a Google profile cleanup, some need service-page structure, and some need ongoing content and monitoring. We quote the smallest useful scope after the audit.
Not always. Many businesses should start with a one-time foundation project first. Monthly support makes sense after the basics are clean and there is a clear reason to keep improving pages, content, reporting, or AI search visibility.
Workflow tools depend on the process, integrations, data quality, and how the team will use them. We review the workflow first, then quote a practical first version with launch support and a clear handoff.
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Internal tools and workflow audits for SMB operations.
It is a focused internal tool or process that uses software, automation, and sometimes AI to reduce repeated manual work such as intake cleanup, reporting, spreadsheet handoffs, or lead routing.
We review the repeated tasks, spreadsheets, handoffs, reports, and tools that slow the business down. The goal is to decide whether a custom workflow is worth building and what a sensible first version would look like.
No. We quote after a workflow audit, demo, or discovery conversation. Scope changes the work too much to publish useful prices, and we would rather tell you when custom software is not worth doing.
No. Sometimes the best fix is a clearer dashboard, a better form, or a cleaner handoff between tools. AI is useful when it helps with research, summarization, classification, drafting, or repetitive reporting.
Yes. Search work can bring in demand, while custom workflows help the business handle leads, reporting, intake, and follow-up without adding unnecessary manual work.
Send your URL and we will start with a free SEO and GEO audit.