See the work behind the recommendation.

These cases show how we investigate a website, choose what to improve and put the work into practice.

Different projects, different kinds of evidence

An audit shows what we found. An implementation shows what we built. A measured result needs its own data. Each case makes that distinction clear.

Browse the cases

Logistics business

SEO and GEO audit

Canada and US · September 2026

Buyers could find the company by name. Could they find it without the name?

We tested a set of supplier questions and reviewed the website for service details worth clarifying. The case records sampled answers and proposed changes; it does not establish why an AI system omitted the business.

Company and competitor identities are withheld. These are audit findings and recommendations, not implemented changes or growth results.

Read the anonymous logistics case

Magics Group

SEO and GEO audit

US English buyers · September 24, 2026

Before writing more content, answer the questions about the product.

A cotton-candy and vending-equipment website needed to explain more of what a US buyer would ask before enquiring. We reviewed the product information, search basics and sampled AI answers to put the next steps in order.

Competitor identities are withheld. The case documents an audit, not implemented recommendations or subsequent customer results.

Read the equipment audit case

Maxuod Shift

Our own product

Canada-only search strategy

How our Canada-focused product crossed 10K search impressions.

Our employee-scheduling product gave us a place to put the work into practice: technical SEO, pages built around Canadian customer questions, and clearer information for AI search. The case explains the choices behind the milestone.

Maxuod Shift is owned by MAXUOD. The 10K milestone is cumulative, not impressions earned only during the month of work. Impressions are not visits, enquiries or revenue. This is not an independent client outcome.

Read the Canada-focused case study

JUKAI

Implementation · Staging

Restaurant operations · West Bedford

Ordering software built around the way the restaurant works.

The project connects mobile ordering, menu customization, staff tablets and kitchen ticket routing. We explain the operating decisions behind the build and the checks still needed before a full rollout.

This is a staged implementation. Payment, cloud and hardware checks should not be read as a confirmed live commercial outcome.

Explore the JUKAI project

What would we look at on your site?

Send us your website and the market you want to reach. The free audit gives you a starting point; any paid work is agreed separately.

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